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What We Do

TRD Frameworks offers a complete range of marketing research methodologies and services.

  • All Types of Studies: We are well-versed in all areas of research, including the positioning and repositioning of brands, ushering new products from concept development through in-market testing; messaging, logo and ad evaluation; brand equity tracking; customer satisfaction; and trade research.
  • Studies of All Sizes: We have conducted everything from exploratory focus groups of ten respondents to large-scale sementation studies with sample sizes in the thousands.
  • A Variety of Audiences: We conduct research with a variety of audiences, including those that are difficult to reach and/or require some degree of specialized knowledge.
  • All Types of Industries: TRD has worked with clients in all types of industries, including travel, consumer packaged goods, branded commodities, technology, health care, education, government and not-for-profit.
  • Multinational: We have experience designing and implementing research studies worldwide.

We pride ourselves on selecting the appropriate methodology to fit the project objectives.